These email marketing best practices will open your eyes to some of the mistakes most people make when they decide to become email marketers
As an email marketer, your job is to send emails, right? Yes. Most people hear of the stats of email marketers and they think. Wow, this person just sends out emails and make a lot of money. I want to become an email marketer too. But that isn’t the best conclusion to make. There are many things that go into it.
As an email marketer, you don’t just send anything that comes to mind. You have to structure your email in a way that will make your subscribers happy to hear from you. You have to construct emails that are related to their niche. And you have to give value regularly to your email list.
Lastly, you have to make sure that your emails get opened in the first place, otherwise, you will waste your time building your email list and no one will even see them because they will be in the spam box.
Now, I’m not saying all this to scare you away from email marketing. I’m only trying to tell you why it will be very important for you to stick to these email marketing best practices.
Without wasting any more time let’s take a lot at some of the fundamental things you should know as an email marketer
1. Write catchy headlines
This is one of the most important things you should be doing as an email marketer. The reason why this is so important is that it will determine your open and click-through rate.
When you write catchy headlines, people will open your emails and definitely, they will click on your links. But the question is “how do you write catchy headlines?”
There are some basic things you should keep in mind when crafting your emails, before sending your emails out and I will also show you some of the things you should do before sending your emails.
To write catchy headlines:
- Make your headlines short and sweet
Some headlines are just too long, you can’t even see everything on mobile. Try to keep your headlines to a maximum of 9 words and 60 characters.
This will make it viewable both on mobile and desktop, and it will increase your open rate too. When people are able to read everything on your headline, they tend to open the emails.
- Add numbers
When next you write your emails try to add numbers to it. According to research, people click on headlines that have numbers in them more than those without numbers.
- Use and emoji
And emoji makes your email look conversational. When you use one it can help you to increase your open rate too and this can have a positive impact on your click-through rate.
2. Don’t use spam words
There are a lot of spam words you should avoid if you want to land your emails in their inbox. Words like free, make money etc.
These are words that have been linked to spammers, and most of the email filters have been designed to frown at them whenever they appear.
Some people try to misspell the words so as to avoid spam filters. But I don’t recommend this, just follow the rule and avoid them.
3. Avoid adding affiliate links in your emails
Some email marketers might say no to this but that is what I personally do. I try as much as possible to avoid placing my affiliate links inside my emails.
Of course, this is not always avoidable and there are some really special scenarios where you just have to add an affiliate link. In this case, make sure you shorten the affiliate link or cloak it.
Affiliate links are very long and ugly, adding them exactly the way they are into your emails is unprofessional and doesn’t make sense. So make sure you avoid it or cloak it.
4. Test your emails before you send
There are sites where you can test your emails before sending them. It is very important to test your emails to see if they will land in the inbox before sending them out.
If you test your emails you will know whether or not they will land in your inbox. Besides using these websites, you can send a test email to yourself to see how it will be when it lands in the inbox of your email list.
5. Categorize your email list
This is so powerful, you should always do it. Why? Because when you categorize your email list you will be able to send laser targeted emails.
Your open rates will increase because you will be sending the right message to the right people. This will also increase your click-through rate.
For example, if you have a website related to digital marketing. You can categorize your emails to have bloggers on one side, email marketers on another, and SEOs on another category. This way your message will go out to the right people.
6. Check your sending score
Your sending score is your reputation as an email marketer. If you have a higher sending score, you are less likely to be seen as a spammer. But if your sending score is on the low side, then, you might start seeing some of your emails in the spam box.
You can check your sending score on this website for free. It is really awesome
7. Give value and nurture your email list
This is very obvious, but most marketers don’t take it seriously. When people join your email list, they make a mini commitment and trust you with their emails.
If you don’t live up to that trust, they will definitely opt-out of your email list or just stop reading it altogether. So, make sure you keep it at the top of your mind to continue giving value to your email list.
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There you go, I have outlined some of the email marketing best practices that I feel are the most important. If you want to succeed as an email marketer, you have to stick to them.
After you have put in the work to build your email list, nurturing them is the next logical thing to do. So make sure you are always following these email marketing best practices.
Now that you have gotten to the end of this article, it’s now your turn. What other best practices would you like to add to the list? Comment below.